Predictive Customer Intelligence
Here is the Abstract:
For many customer-centric organizations, having a solution to these questions would be a dream come true. For many organizations, creating positive and memorable customer experiences is a goal they are still striving toward. The now well established age of the empowered customer has many organizations scrambling to relate to each individual customer on their terms with customized offers that fit their needs and desires. Many organizations understand that in order to retain, grow, and acquire customers, they must improve their interactions with the customer and build strong knowledge-based relationships with customers.
This IBM® Redguide® publication introduces the IBM Predictive Customer Intelligence solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture. The guide includes real-world customer case studies of implemented solutions in various industries.
Get the complete Redguide here: https://ibm.biz/BdEAia