Predictive Customer Intelligence
I co-authored an IBM Redguide on Predictive Customer Intelligence. You can download a copy here: https://ibm.biz/BdEAia Here is the Abstract: What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the risk of customer attrition? What if you knew the best cross-sell/up-sell opportunities with your customers? What if you and your organization knew the best action to take with each customer right now? How would it help your business if you knew each customer’s lifetime value? What if you could easily find ways to increase customer repeat visits and grow loyal and profitable relationships? What if you had a way to deliver a smarter, personalized, seamless customer experience regardless of the channel? For many customer-centric organizations, having a solution to these questions would be a...